Corporate reputation plays a key role among intangible assets, integral to the company's success and its market value. According to global research findings, 60% of all CEOs believe that corporate brand and reputation make up for more than 40% of their company's market value. Companies with higher reputations trade at higher premiums compared to average trading. Therefore, reputation development and management are critical to the success of the company and make the following services increasingly important:

• reputation audit of the company or of an individual based on the internally developed research and best international practices
• development and implementation of large-scale, long-term communication strategies
• communication policies effectiveness evaluation
• development and implementation of conflict response programmes
• prevention and minimization of crisis occurrence probability
• informational campaigns implementation